Privacy Policy
Last Updated: January 2026
Elite Fleet Cars ("we," "us," "our," or "Company") operates the elitefleetcars.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its features, functionality, and services (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or enquiries, we may collect your name, email address, phone number, and other details you provide.
- IP Address: We automatically collect your Internet Protocol (IP) address to identify your location, prevent fraud, and analyze Site traffic patterns.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to track your activity on the Site and store your preferences.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent, links clicked, and referring sources.
- Device Information: We may collect information about your device, including browser type, operating system, and device identifier.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand Site traffic, user behaviour, and engagement patterns using tools such as Google Analytics.
- Affiliate Tracking: To track affiliate commissions and referrals to partner casinos and betting sites.
- Site Improvement: To enhance Site functionality, user experience, and content relevance.
- Marketing and Communications: To send promotional emails and updates (with your consent where required).
- Fraud Prevention: To detect and prevent fraudulent activity and ensure Site security.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Cookie Policy
Our Site uses cookies and similar tracking technologies. The types include:
- Essential Cookies: Required for Site functionality and security.
- Performance Cookies: Used to analyze Site performance and user behaviour.
- Tracking Cookies: Used for affiliate tracking and referral purposes.
- Marketing Cookies: Used to deliver personalised advertising and content.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may impact Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino and betting site partners. We are an affiliate website and receive compensation for referrals. We do not control the privacy practices of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions. We are not responsible for the privacy practices, content, or security of third-party websites.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request access to personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate personal data.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how we process your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to our processing, including for marketing purposes.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Generally:
- Personal information provided through contact forms is retained for 12 months unless you request deletion.
- Analytics and usage data are retained for up to 26 months.
- Cookies are retained according to their type and your browser settings.
- We retain data longer if required for legal, regulatory, or legitimate business purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Elite Fleet Cars
Email: privacy@elitefleetcars.co.uk
Website: elitefleetcars.co.uk
We will respond to your inquiry within 30 days of receipt.